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This is not an exit
Monthly Archives: March 2021
99% Perspiration, 1% Inspiration
I loved these new ads for McDonald’s which surfaced on Linkedin this week – they are the work of Tricia Piasecki and Tina Vahn. Like much of the advertising we see from this brand, the concept is simple but incredibly … Continue reading
Posted in Advertising and Brands
Tagged Ads, branding, linkedin, mcdonalds, media, ogilvy, posts
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The Framework is not the Strategy
I really enjoyed watching Cheryl Calverley’s talk from this year’s MAD Fest. In it, she discusses how she fixed the marketing machine at eve sleep, the mattress and sleep tech brand of which she is CEO. Core to the presentation … Continue reading
Posted in Advertising and Brands, digital
Tagged 4ps, calverly, eve, madfest, Marketing, Strategy
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Tom Darlington 