Tag Archives: Marketing

Grow!

Playing catch up a bit with the book reports. Am through the second of the year, which was Jim Stengel’s Grow. It’s a book all about how businesses that use a ‘brand ideal’ or higher order purpose can out perform other … Continue reading

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The Bill Hicks School of Advertising Theory

‘I would rather take my money and set fire to it,’ he added. ‘It’s the antithesis of everything we stand for and everything we believe in. It’s a medium that is shallow, it’s fake and we want nothing to do … Continue reading

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