Category Archives: Advertising and Brands

Rewilding Creativity (in the Advertising and Communication industry)

A lunchtime wander round the local Waterstones recently led me to George Monbiot’s Feral. Its cover is handsome: adorned with the striking image of a Stag in a multi-story car park and a combination of Albertus and Gill-Sans typefaces. Books … Continue reading

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The genius of W1A

“Tasked with the task of re-conceptualising the world famous BBC brand to make it feel more like an app; Ideation architect, Barney Lumsdon; Trending Analyst, Coco Lomax and Viral Concept Designer, Carl Marx; have put their individual heads together. To see … Continue reading

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Grow!

Playing catch up a bit with the book reports. Am through the second of the year, which was Jim Stengel’s Grow. It’s a book all about how businesses that use a ‘brand ideal’ or higher order purpose can out perform other … Continue reading

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A shimmy toward the drawing board

I’ve been asked to speak at a conference. A conference in October. Not even mid October, but the very end. Some two to three months in the future. As a result I find myself in the rather luxurious position of … Continue reading

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Abstractions #1 – A trip to the Barbican

Yesterday I went to the Barbican Centre in London for the Jean Paul Gaultier exhibition that is currently on. It is a  massive, sprawling show containing hundreds of his creations, along with photography and video that explains the context for … Continue reading

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Fighting Fashionable Thinking

From a technical standpointI must admit to having a bit of a soft spot for Coca Cola and pressed for an answer I would probably say it’s my favourite brand. They a company that mastered the notion of focussing on … Continue reading

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Firestarters 11: Russell Davies and Delivery is the Strategy

Culture eats Strategy for breakfast Peter Drucker Last night was the eleventh instalment of the always wonderful Firestarters event, curated by Neil Perkin. Russell Davies took to the stage and discussed his work as Creative Director of the GDS – … Continue reading

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