Tag Archives: Brands

Rewilding Creativity (in the Advertising and Communication industry)

A lunchtime wander round the local Waterstones recently led me to George Monbiot’s Feral. Its cover is handsome: adorned with the striking image of a Stag in a multi-story car park and a combination of Albertus and Gill-Sans typefaces. Books … Continue reading

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Grow!

Playing catch up a bit with the book reports. Am through the second of the year, which was Jim Stengel’s Grow. It’s a book all about how businesses that use a ‘brand ideal’ or higher order purpose can out perform other … Continue reading

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Fighting Fashionable Thinking

From a technical standpointI must admit to having a bit of a soft spot for Coca Cola and pressed for an answer I would probably say it’s my favourite brand. They a company that mastered the notion of focussing on … Continue reading

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Skeumorphic Supermarkets

According to Wikipedia: A skeuomorph/ˈskjuːəmɔrf/ is a derivative object that retains ornamental design cues to a structure that were necessary in the original…Skeuomorphs are deliberately employed to make the new look comfortably old and familiar, or are simply habits too deeply ingrained … Continue reading

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A post concerning the problem with Language

After all, when you come right down to it, how many people speak the same language even when they speak the same language? Russell Hoban Just what exactly is it you do for a living, Tom? It’s a familiar question … Continue reading

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Some unfinished thoughts originally intended for the 2013 Admap prize

So, the shortlist for this year’s Admap prize has been announced, and I notice that Anjali Ramachandran posted her excellent entry on PHD London’s blog earlier today too. This is the second year that Admap have held the contest, and … Continue reading

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