Tag Archives: advertising

Rewilding Creativity (in the Advertising and Communication industry)

A lunchtime wander round the local Waterstones recently led me to George Monbiot’s Feral. Its cover is handsome: adorned with the striking image of a Stag in a multi-story car park and a combination of Albertus and Gill-Sans typefaces. Books … Continue reading

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Grow!

Playing catch up a bit with the book reports. Am through the second of the year, which was Jim Stengel’s Grow. It’s a book all about how businesses that use a ‘brand ideal’ or higher order purpose can out perform other … Continue reading

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Fighting Fashionable Thinking

From a technical standpointI must admit to having a bit of a soft spot for Coca Cola and pressed for an answer I would probably say it’s my favourite brand. They a company that mastered the notion of focussing on … Continue reading

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Firestarters 11: Russell Davies and Delivery is the Strategy

Culture eats Strategy for breakfast Peter Drucker Last night was the eleventh instalment of the always wonderful Firestarters event, curated by Neil Perkin. Russell Davies took to the stage and discussed his work as Creative Director of the GDS – … Continue reading

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Execution is everything

The Advertising industry is, at times, an industry which overly fetishises thinking. We’re obsessed by brains – by insight, by being smart, by killer insights,  by witticisms. By aphorisms, puns, alliteration, decks and documents. By strategy. Fuck, do we love … Continue reading

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Skeumorphic Supermarkets

According to Wikipedia: A skeuomorph/ˈskjuːəmɔrf/ is a derivative object that retains ornamental design cues to a structure that were necessary in the original…Skeuomorphs are deliberately employed to make the new look comfortably old and familiar, or are simply habits too deeply ingrained … Continue reading

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If you can’t see the business model, you are the business model

Was sent this article from Wired over the weekend. It talks about photographer Hana Jakrlova’s experiences inside a Prague brothel which offered the customer free sex if they consented to being filmed and streamed on the web. A situation only … Continue reading

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